Within a month’s time, I grew my Pinterest over 35x and continue to see growth each and every day. I hope that my tips on how I quickly grew my Pinterest can help you to grow yours just the same.
Finally realizing the significant traffic potential that Pinterest can lead to my blog, I immediately asked myself “how do I grow my Pinterest?” With much research and scouring the web, I began implementing crucial steps, tips and strategies on a daily basis. What do you know? Within a month’s time, I went from less than 4,000 monthly viewers to just about 150,000! It worked! However, in order to save you the hassle of searching through various resources, I decided to throw together a mini-guide of all that I did in order to achieve this feat. And, let me tell you, it has led to a great increase in my blog traffic over the past month. It was well worth the effort. Pinterest, coupled with proper SEO and quality content, can be a blogging game-changer.
HOW I GREW MY PINTEREST: STEP 1
Create a variety of beautifully crafted pin covers
Canva is my go-to and utter favorite tool to use when designing my pin covers. I simply upload high-quality photos from my blog post and create multiple pins for each post using various templates. Personally, I like to use one template that showcases 3-4 photos from my blog and, then, one template in which acts as a magazine cover using one big photo. Of course, implementing text is essential because it allows the viewers to know why they should click on your pin and what they can discover when they do. Always include a title, a catchy hook and your website domain.
Below are examples (swipe through slideshow to see them) of the templates I choose the most when creating my pins because I am drawn to their aesthetic. However, I highly encourage you to choose a look that best suits your brand and tastes. Do keep in mind that an attractive and bright color scheme will draw more attention and attract more views and re-pins (my Pinterest insights confirm this upon reviewing).
Furthermore, Canva enables you to customize each template and each photo. Using Canva, you can do the following (plus way more): filter, darken/lighten, saturate/desaturate (etc) each photo; rearrange and resize; change the background colors and font colors; choose from a bevy of fonts and customizations – the list goes on!
HOW I GREW MY PINTEREST: STEP 2
Schedule pins with Tailwind and join Tailwind Tribes
- Tailwind App helps you schedule pins in advance and will post them on your Pinterest, to whichever board(s) you choose, at optimal times for engagement. In doing so, you’re able to schedule pins for a week or more all at once. And, rest assured, they’ll be posted at the best times for traffic – a huge advantage! If I know I’m going to be busy traveling for the next couple weeks, I make sure to schedule them ahead of time.
- Utilizing Tailwind tribes is another major perk of this application. Simply request to join various tribes in your niche. Then, when drafting your pins in the app, click on “add to tribes” and select which tribes you’d like to add it to. Once doing so, tribe members will be able to view your pin and add it to their que to share. The tribes also help you build connections with other bloggers, further building your blog community.
- Take advantage of Tailwind’s SmartLoop feature that enables you to recycle your content. It will continually share your best content to your personal and group boards. Why do this? Because this feature automatically creates a new pin for you each time it’s schedule to post. Thus, reaching other pinners that it has previously missed. After all, a good portion of your audience won’t see your content the first time it’s pinned. Thus, getting it out there in more than one way is super beneficial.
- Lastly, I have to touch on the insights that Tailwind provides: it’ll give you all the data so that you’re able to effectively analyze which of your pins are performing well and gaining the most traffic, etc.
- For more information solely pertaining to Tailwind, check out the resourceful post below.
HOW I GREW MY PINTEREST: STEP 3
Join group/collaborative boards on Pinterest
Seek out collaborative boards specific to your blogging niche (for me, that’s travel blogging) and request to join. Each board has it’s own set of rules and method in which to send your request that can be found in the board’s description setting underneath its title.
Contributing to group boards has a plethora of advantages, such as the following (but not limited to just these examples):
- Puts your pin in front of a larger audience
- Most boards require at least a 1:1 pinning ratio so, when you post a pin to that board, you’re required to re-pin someone else’s. This exchange leads to more re-pins all around.
- You build connections to other bloggers and can gain followers.
- Other inspiring bloggers will help motivate and challenge you – you’ll begin to discover more people to follow within your niche.
- All in all, the more you join, the wider your circle grows. Ultimately, resulting in more blog traffic!
HOW I GREW MY PINTEREST: STEP 4
Create your own collaborative board
I just recently added my own Pinterest collaborative board, Wild Wanderlust: Travel Blogger Group Board, and it’s already been helping me to gain followers. How? People want to join group boards and most group boards require you to follow the creator of the board. Just set your own rules, invite quality bloggers you’re already connected with and let the pinning and growth commence! Here is an example of my group board’s rules:
All things travel! Destination posts, travel tips, photography guides, adventure and outdoor posts etc! The wilder, the better.
Share the love by re-pinning (1:1).
Group Board Rules:
Vertical pins only (with clear images)
Pins must direct to a valid travel blog post (no spam!)
Pin up to 10 travel pins per day!
Follow my main account: “Mindy on the Move” to join the group.
Message me on Pinterest and let me know you’d like to join!
HOW I GREW MY PINTEREST: STEP 5
Join Facebook groups for your blogging niche
When I say there are many differing and awesome Facebook groups to join for your respective community: I mean MANY. I have joined travel communities, social media communities for bloggers, specific Pinterest communities and more. These are totally helpful in so many valuable ways:
- Most groups offer a weekly post dedicated to sharing and interacting with one anothers’ posts.
- You can ask questions and receive very helpful answers/solutions.
- You can discuss methods and ways that further growth on so many levels.
- Did I mention, you can build solid connections? I’ve met some beautiful and inspiring online friends via these channels.
- You can find people to collaborate with.
- Inspiration and motivation to do better are aplenty.
- Pinterest centered groups are dedicated to helping you build your Pinterest – that’s what you’re here for now, eh? 🙂
Here is a list of a few of my favorite Facebook groups:
- Female Travel Bloggers
- Wandering Women Travel Bloggers
- Women Who Travel
- The Travel Bucketlist
- Girls Love Travel
- National Park Service (Fan Page)
- Pinterest Travel Bloggers Club
HOW I GREW MY PINTEREST: STEP 6
Use similar SEO methods you use for your blog posts
- Your title should include your focus keyphrase
- Include your focus keyphrase in your description (closer to the beginning, the better).
- Use a few relevant tags that are neither over or under saturated.
- Title: Southwest Road-trip of a Lifetime
- Description: Our U.S. southwest journey was a road trip of a lifetime, to say the least! We spent ten days on the road (in utter awe the entire time) exploring mind-blowing beauty and experiencing unforgettable adventures. From climbing Angel’s Landing to horseback riding in Monument Valley, each day was riddled with excitement.
- Tags: #usatravel #southwest #roadtrip #travelguide #traveldestinations
HOW I GREW MY PINTEREST: STEP 7
Create a variety of boards to pin to
After creating a board solely for your blog’s pins, create an abundance of other boards related to your blogging topic. Since my blog is “travel”, I created countless boards dedicated to specific travel destinations (some you can see in above photo). Even more, I created a board titled “Travel Tips” and “Travel Photography”, etc. That way you are organized and able to efficiently re-pin all the incredible travel content you come across. It also allows your followers a smooth viewing/search experience.
It’s vital to re-pin others’ work as often or more than you pin your own. If you relied only on your own content, you’d never come up with enough to build a successful Pinterest audience. Believe it or not, I see some attempting this. Rather, that is the purpose of your blog/businesses’ board. In my case, only my work can be found on my board “Best of Mindy on the Move Blog“. If you want to enhance your Pinterest aesthetic, create your own board cover for each of your boards (by using Canva, of course).
HOW I GREW MY PINTEREST: STEP 8
Last but certainly not least, you must be consistent with your posting (which Tailwind App can definitely help with). Consistently pinning, re-pinning, creating and building your platform will lead to growth above all! If you stay consistent, every day, with the above steps – you’re sure to grow your Pinterest and blog traffic as a result.
Hope you found this post helpful! If so, feel free to share to others.
Thank you for reading and happy blogging/traveling!